four colors, three ways—for a good cause!

by nylon

Chantecaille's 'Save The Sharks' palette is spring runway inspired--with two neutral shadows, a blue liner, and a pink blush--so perfect for a remix. But more importantly, the proceeds support the ban of shark finning. We admit that we were first drawn to the cute shark fins (with so many embossed designs to choose from, plain palettes are kind of a snore at this point), but then we did a bit more research. It turns out, that many species of sharks have been decimated by 95%, mainly due to shark finning. To put it another way, sharks should be more scared of humans than the other way around; for every one shark attack, humans have killed more than four million sharks. Our shark saving editors each picked an inspiration and a color: Ali went with Grey Reef inspired by "the Indian and Pacific Oceans' Grey Reefs sharks," Rebecca chose Great White "a soft beige inspired by apex of our oceans' ecosystems, the Great White shark," and Ray took care of the colors: Black Tip liner is inspired by "aquatic spring runway looks and the dark, inky fin of Black tip sharks" and Sea Anemone blush is inspired by "the underwater gardens of tropical seas." Here are the results:

The Editor: Rebecca Willa Davis, executive web editor The Inspiration: Diane von Furstenberg in the '70s

The Products:Maybelline Expert Eyes Defining Liner in Ebony Black, Benefit They're Real! Mascara, Chantecaille Save The Sharks Palette in Great White, CoverGirl Lip Perfection Jumbo Gloss Balm in Ballet Twist

The Process: Feeling inspired by my vintage DVF dress, I wanted to go for that enhanced-natural look you saw on everyone--designer socialites included--in the '70s. To make it work, I first lined my upper-lids with a black liner, keeping it really thin so that it didn't look too smokey. I then dabbed on a bit of the Great White highlighter onto the rest of my lids, to give it just the faintest bit of color, and then brushed it along my cheekbones to give them a little bit of shimmer. To finish it all off, I applied one coat of Benefit's They're Real! mascara, and then finished it all off with a swipe of CoverGirl's Lip Perfection Jumbo Gloss Balm in the same shade as the highlighter.

The Editor: Ray Siegel, senior web editor

The Inspiration: Smokey blue eyes ala Ginnifer Goodwin's Oscar after-party look

The Products:Dior Show Mascara, Dr. Jart+ Beauty Balm, Trish McEvoy Corrector & Brightening Pen, Trish McEvoy Intense Gel Eyeliner Pencil in Black

The Process: I've been writing a lot of Beauty Queen stories lately, so I've noticed the strong red carpet trend of blue smokey, but clean, eyes. I first lined my upper-lids with a black liner, underneath my lash line. Then I used an angled brush filled with 'Black Tip' along the top lash line. Along the bottom lash line, I used the same color liner but applied it with a thicker shadow brush for a smokey effect. I took the smudge tip on my Trish McEvoy gel liner along the bottom lash line for a smokey effect. I went for a few coats of mascara and then some BB cream and eye corrector under my eyes to clean it up. I use the pink cheek color on the apples of my cheeks which works nicely with my super pale skin.

The Editor: Ali Hoffman, Web Editor

The Inspiration: Toned Down Topshop Unique fall '13

The Products:Per-fekt Cheek Perfection Gel in Blushed, Sephora Collection Eyeshadow Brush, Cle de Peau Beaute Concealer, Dr. Jart+ Water Fuse Smart Gel BB in Light

The Process: For everyday makeup, I usually don't wear eyeshadow. But after spotting backstage beauty pics from last week's Topshop Unique fall '13 runway, in which the models sported slightly-messy blue eyeshadow all around their eyes, I decided to play around with the look, only I wanted to do it with a color more suited for me. After applying BB cream, I dabbed a touch of concealer under and around my eyes (dark circles are the worst). Next, using the top right circle of the Chantecaille palette (dubbed "Grey Reef), I used my trusty Sephora Collection eyeshadow brush and applied the outer, darker greenish-grey color to my eyelid. Then using an eyeliner brush, I used the same shade as under-eye liner. I did this a bit hastily, to get the same smudgy effect seen at Topshop. Then, I used my pinky finger to dab the brownish "fin" color on the inner creases of my eye. Lastly, I applied a touch of cheek color to give the whole look a little vibrance. Since you've now been recruited to help 'Save The Sharks' five percent of the proceeds will be donated to the Hong Kong and Paris based ocean conservations group: Bloom Association. Buy the palette here!

Chantecaille Save The Sharks Palette, $83