Last week, Rihanna made our Friday by finally unveiling the teaser campaign for her Fenty Beauty collection. In a beautiful display of diversity and inclusivity, she cast 15 models of all shapes, sizes, and skin colors.
While we assumed the diverse cast meant that the line was going to consist of an equally inclusive shade range, it’s just been officially confirmed. The soon-to-be cult-favorite brand will carry a whopping 40 shades of foundation.
While at first, this number was simply a product of rumors, Hello Giggles reports that Rihanna herself has confirmed it through a direct message with a fan, in which she wrote, “Gotta represent for my girls an [sic] we come in all shade! Especially my brown sisters... been left out too many times in the makeup world!”
Additionally, more product sneak peeks have been surfacing on Instagram. From the dazzling highlighter stick posted by Sephora to Match Sticks and a mystery product named Perfect that popped up on the Fenty Beauty account, we just don’t know how we’re going to make it until the end of the week.
Mark your calendars and set your alarms: Fenty Beauty by Rihanna launches 12am this Friday, September 8. Come then, you can shop the collection in full on Sephora.com.