sink or swim
picture this: the perfect graphic swimsuit.
January isn’t exactly beach weather in most areas of the country, but in the retail world that doesn’t matter. In fact, the dead of winter is the perfect time to start rolling out summer goods so customers can get a jump start on warm-weather shopping (read: make room in our closets for sandals, sundresses, and even swimsuits). Urban Outfitters, Billabong, and Wildfox have all taken cues from cult favorite We Are Handsome’s awesomely graphic swimsuits with their own riffs on the picture perfect maillot. These one-pieces have a flattering low cut back, making them stylish enough to survive long past this season. Bonus: with prices starting at a very reasonable $65, these suits leave space on your early shopping list for all the other summer essentials.