For millennials, social media has been both a blessing and a curse. When it comes to applying for jobs, students are usually warned to keep their accounts as private (and unproblematic) as possible because their digital footprint will most definitely be traced during every job recruiter/employer's background check. However, Mashable insists that there are strategic ways to use all of the relevant social media platforms to enhance your portfolio and build your personal brand to prove that you are the best candidate out there.
Twitter can be used as a space for professional networking and relationship building while LinkedIn is more about proactive self-promotion and joining a professional community. Facebook and Instagram are typically used for personal purposes, but they can too function as networking tools. Mashable states that these platforms give recruiters a better sense of who you are as a person and a chance to learn even more about you. Having a Pinterest presence isn't a huge deal, but it's a good way to outline inspirations and ideas. Sadly, Snapchat doesn't make the cut. At least, not yet.
Mashable also recommends increasing the amount of time that users spend on their accounts and post content that relates to their interests to show how active and involved they are in the industry. If there are any platforms that you're not frequently using, they say it's best to ditch them. Don't just sit there, give your profiles a major facelift. The time to pave the way to your ideal career path starts now.
Well, don't just sit there and give your profiles a major facelift. The time to pave the way to your ideal career path starts now.
