Warning: reading about Solange Knowles’s latest project will make you feel like an underachiever. Not only does the singer have a new compilation album, a new single, and a new eBay gig, she’s now the art director and creative consultant for Puma. Yep, that Puma. So whether or not you’re planning on hitting the gym this winter, get ready for some seriously awesome sneakers.
Solange spread the news herself on Instagram, saying “After years of art directing my own projects and visuals ( music videos, photo shoots, album artwork, Web content, etc.).....I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!!”
This means she’s not only working with the footwear label on the designs themselves, it also means recruiting her friends to hop onboard.
“It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers etc. to create activations that really celebrates both mine and Pumas approach and philosophies.”
Her first project includes pairing designers and artists--like Gerlan Jeans, William Okpo, and Hisham Bharoocha of Soft Circle-- to interpret the Puma Disc shoe into their own individual styles.
According to the musician, “The shit is wild, and come February I hope you will be just as in love as I am.” Somehow, we don’t think that’ll be a problem. Until the “Girls of Blaze” collection drops next year, get a sneak peek here and get ready to step up, Solange-style.