sony alpha 7 & alpha 7R

To promote the latest Alpha 7 and Alpha 7R cameras, Sony did more than make your average run-of-the-mill one-minute advertisement. Enlisting a team of expert skydivers, the electronics manufacturer took to the sky to show off its latest shooters.

Filmed in a two-day span consisting of nine different jumps, the ad sets out to communicate just how light the cameras actually are – and as you’ll find out, the pre-planned choreography that was captured at speeds of up to 120 frames-per- second makes for some truly amazing footage. Check out the commercial in its entirety below (watch the BTS video HERE) and for more on the specs of the actual cameras themselves, head over to Sony’s online store.

Sony60 A7R from Cutting Edge on Vimeo.