south of the border

    a beach staple gets a high fashion makeover.

    by · July 26, 2011
    It used to be that baja hoodies were the cheap-o souvenir that you snagged on Spring Break in Mexico. While these beach bum coverups are comfy enough to wear on vacation, more often than not they quickly become banished to the back of the closet because, well, they’re not exactly practical. However, thanks to a swarm of designers- Proenza Schouler, Vena Cava, and Elizabeth and James, to name a few- this souvenir staple has recently won some major fashion cred. Sure, tourist gift shops and surf brands like ROXY and Quiksilver have long covered this territory- but now it’s safe to say the baja hoodie is ditching its stoner past and morphing into a full-fledged trend, spreading from the beaches to SoHo streets.This recent influx has given us a new reason to clean out our wardrobes and look for the baja hoodie we bought circa 2008, but should we? Check out our favorite picks below, and let us know if you’d wear it.
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    Last updated: 2015-04-14T18:59:56-04:00
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