ice, ice baby

    the top 5 swedish brands to

    by · September 03, 2014
    House of Dagmar SS15

    photo by liza darwin

    If sites like Caroline’s Mode, Style By Kling, or Columbine Smile ring a bell, then you already get it: when it comes to street style, it’s tough to beat Sweden. Between their swingy trench coats, pleated tomboy trousers, and boxy tops (all in a neutral color palette, duh) the Scandanavian fashion army clearly knows what’s up. After all, while many New Yorkers might want to attract photogs by peacocking in feathers and glitter, the Swedes’ strategy? Less is more.

    Whether it’s on the sidewalk or on the runway, Swedish fashion centers around structural silhouettes, oversized (but still feminine) cuts, and effortless comfort. This is clearly a philosophy that works.

    It’s awesome enough to get outfit inspiration virtually online, but last week we had the chance to see it all go down in person at Stockholm Fashion Week. The five-day whirlwind not only showcased some of our go-to Swedish labels like Cheap Monday, but it was also the perfect opp to discover new favorites like House of Dagmar, Ida Klamborn and more. And even better, you can catch several of the collections IRL at retailers such as Urban Outfitters. Guess we’re not the only ones in on the secret....

    Check out the top five Swedish fashion labels you need to know here, then grab your wallet and start crossing Scandi essentials like a trench, a boxy blouse, and peg pants off your fall shopping list.

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    Last updated: 2014-09-03T14:24:18-04:00
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