Do you remember—back when we were young and bushy-tailed—SXSW 2015? We hardly do, even though it ended, well, yesterday. South By always presents the most interesting of challenges when it comes to style: For bands, they’ve been on the road for a bit. For visitors, they have to pack outfits in advance. And for everyone, the changing weather of Austin in March is a bit of a conundrum: One day, it is 70 degrees and skies are blue, the next, you are in the middle of a severe thunder storm. (Though, “severe” in Texas feels a whole lot different than it does in New York.) So when people nail the SXSW style, they really nail it. Ahead, the well-heeled festival-goers we spotted who traversed Austin with true aplomb.
the 15 looks that took sxsw by storm
festival fashion done RIGHT
Photo by Kara Smarsh
Photo by Ben SklarJulie knows the secret to packing light: A retro-patterned jumpsuit.
Photo by Ben SklarJane told us she was super excited to see Basecamp. We don’t blame her!
Photo by Ben SklarJust look at Alyssa’s pants. They are magical.
Photo by Ben SklarErin takes a break from seeing bands like Keeper, and demonstrates that black doesn’t need to be heavy or boring.
Photo by Ben SklarThere is so much right about Lucy’s outfit, from the matchy-matchy red to the knee socks. (Knee socks are a powerful thing, and should not be used lightly.)
Photo by Ben SklarLeah has the perfect South By trifecta: A short, flowy dress, some vintage cowboy boots, and a super-poppy wall to stand against.
Photo by Ben SklarMeet Shyvonne, who is making a serious case for the two-piece.
Photo by Ben SklarWe loved her look so much we had to catch some details.
Photo by Ben SklarBe Forest’s Erica proves that the cool kids can wear bright colors. She told us she was thrilled to see Ibeyi.
Photo by Kara SmarshDear Oh Land: Please send us your overalls. Thanks in advance.
Photo by Ben SklarScarlett makes her layers look light and ethereal.
Photo by Ben SklarUgh, Olivia is just killing it with the summer vibes. How lovely is her necklace?
Photo by Ben SklarWe mean, like, seriously. Those people who don’t think that “perfect” exists have clearly never seen Nicole’s bold and brilliant look.
Photo by Ben SklarNo worries! When the rain comes down, Melanie is all set with a toasty hat.
Photo by Ben SklarIf we could summarize South By Southwest in one look, it might be this bright number (with the shades and braids) worn by Nancy.