The 1975 Tell The Coldest Clown Story Ever Told In New Music Video

Sad clowns, everywhere

When The 1975 debuted the first single off their ambitious (and stellar!) sophomore album I like it when you sleep, for you are so beautiful yet so unaware of it, it seemed as though their black and white days were over. Pink-tinted album art and a few deliciously hued videos followed suit. "A Change of Heart," the band's newest single, brings their original aesthetic back, though, and tacks on a layer of fantasy. 

Who could've guessed the visual for one of the album's more outwardly introspective songs would feature a clown romance? Here, lead singer Matty Healy dons full clown garb and falls for a fellow clown. Together, they go through the motions of a turbulent relationship, with an empty carnival as their backdrop. Things start out blissfully, but time passes and the proverbial bumper car ride gets too proverbially bumpy; their choreography falls out of step; a joke is received poorly. It's figurative, sure, but nonetheless captivating. The 1975's fans haven't seen a video as conceptual as this since the "Robbers." (If you look closely, you'll see a callback to it with this visual's water guns scene.) It's a departure from the newly pastel era, one that's both entertaining but also a bit sad. The heart is a strange machine and feels in indescribable ways. For reasons unknown, sometimes it falls in love and sometimes it falls out. It's all fun and games until someone gets hurt. Best we be careful when we're clowing around with someone new.