maybelline’s lip gloss is an all-day affair.

by faran krentcil

Last season on Gossip Girl, Serena Van Der Woodsen gave Charlie-Rhodes-Who-Was-Really-Ivy-Dickens some crucial advice: "Lipstick lasts longer, but gloss is more fun." Classic NYLON TV: Watch Blake Lively and Leighton Meester on their first-ever cover shoot! Wise words, but now both the plot and the lipgloss formula thickens. This week, Maybelline New York launches their Super Stay Stain Gloss, a new take on the shiny lip that combines the staying power of a lip ink with the plumping, dewy effects of a gloss. See the Maybelline Pin Up Calendar! We put the product's 10-hour promise to the test this weekend, and while it didn't hold quite as long as a lip stain would on its own, you can definitely apply one of Maybelline's ten bright colors (our favorite: number 160, "Luxurious Lilac") and have it last from a party's grand entrance until the very last dance. (As for the sunrise makeout session, you may have to reapply in the morning, but you'd probably be a bit freaked out if you didn't...)

Maybelline SuperStay 10 Hour Stain Gloss, $9 at drugstores or online