While taking a break from pre-med classes at USC Dineh Mohajer felt a sudden urge to paint her nails powder blue and began mixing nail polish in her living room. The rest is literally history. What was supposed to be a fun side project for her and her sister, Pooneh, turned into the multimillion-dollar business that is Hard Candy.
Since then, it's been a somewhat of a long love affair between us NYLON editors and the cosmetics line. During our last Mani Monday we sat around remembering our first look at those offbeat polish colors and the many times we must have begged our mother's to take us to the mall for a new bottle that came with a ring around its cap. (And don't think we couldn't spot a fake—if your hard candy ring wasn't rock solid, we'd know right away that it was inauthentic.) It marked the first time that nail polish sparked our interest because their polish was so much more fun than plain pinks and reds.
We've just revisited their new makeup line—and guess what? It's still every bit as fun as we had remembered. The Hard Candy Top Ten Eyeshadow Collection in Feelin' Blue? gave us ten more pretty shades of blue to play around with—this time for our eyes—and for only $6.
Here's exactly how our resident beauty experts mixed up the eye colors with their own favorite products.
The Editor: Ali Hoffman, web editor
The Look: '80s Mermaid
The Process: Ali applied Mac Prep + Prime Vibrancy Eye Primer on her eyelids, making sure to apply extra just underneath the brow. Next, using Sephora's angled brush she lined her top lashes with the electric blue hue from the palette. Using the spongey brush that came with the palette, Ali then lined her bottom lashes with the light gray shadow, before smudging a touch of the frosty-ivory shadow in the corners of both eyes. "I wanted to create something fun and a bit bolder than my usual look," says Ali. "With the lighter hues, I wasn't afraid to be a little messy with my blending. I wanted the colors to blend more like watercolors, so I tried to steer clear of any sharp lines." Afterwards, Ali curled her eyelashes, before applying two coats of Buxom Lash mascara in "Blackest Black." Her finishing touch? A quick dab of classic ChapStick in "Cherry," of course.
The Editor: Ray Siegel, senior web editor
The Look: Smokey Gray for Day
The Products: Hard Candy Top Ten Eyeshadow Collection in Feelin' Blue?, Dr. Jart+ BB Cream, Bobbi Brown Creamy Concealer in Ivory, Trish McEvoy Intense Gel Eyeliner , Lancome Hypnose Drama Mascara, MAC Viva Glam Ricky Lip Conditioner.
The Process: First, Ray applied Dr. Jart+ BB Cream all over her face and eyes to create a matte, blank canvas. She then she lifted her lids to apply Trich McEvoy gel eyeliner underneath the lash line. Then she picked up her angled brush dipped it in the midnight blue eyeshadow on the far right of the Hard Candy palette to line the top of her lashes. "Lining both underneath and above your lash line opens up your eyes even more. Then I picked the colors that would most bring out the blue-grey color of my eyes. First I put the silvery, white powder all over my eyelid, adding extra coats underneath the brow to make it seem lifted. Then I contoured my eyes by adding the grey and pale blue shades in the crease." She finished the look with dabs of undereye concealer, two coats of Lancome mascara and MAC lip conditioner for bare, but super hydrated lips.
The Editor: Jade Taylor, beauty assistant
The Look: The Runaways inspired by The Runway
The Products: Hard Candy Top Ten Eyeshadow Collection in Feelin' Blue, Dolce & Gabbana Luminous Liquid Foundation in Classic, Burberry Sheer Luminous Concealer in Light Beige, Anastasia Brow Duo in Brunette, NARS blush in Sin, MAC Fluidline in Black Track, Urban Decay Supercurl mascara, Lime Crime lipstick in D'Lilac, Smashbox O-Gloss Noir.
The Process: Jade started with her usual routine: A wet Beauty Blender sponge and applied Dolce and Gabbana's Luminous Liquid Foundation all over her face creating a semi-matte finish; then using the opposite side of the sponge, applied Burberry's Sheer Luminous Concealer under her eyes, on her eyelids and on any trouble spots and defined her brows using the Anastasia brow duo. She then took an angled face brush and applied NARS blush in Sin over her cheeks. Using a big fluffy shadow brush, she applied the frosty-ivory shadow on the far left of the palette all over her lid. “I wanted it to be a wearable Bowie look”, she explains. “So I used an angled brush to create a cat liner with the rich royal-blue pigment, extending it out to the brow bone and smudging the lighter-blue pigment into the hallows of my lids. Then I smeared it out to for a more neutral look towards front of my eye.” After blending to create an ombre effect, Jade topped off her eyes with several coats of Urban Decay's Cannonball mascara on her top and bottom lashes, and lined the top of her lid with MAC Fluidline using a MAC 210 brush just slightly, not to distract the liner from the eye shadow. Fusing Lime Crime's D'Lilac lipstick and Smashbox's O-Gloss Noir, she created a black-lavender sheen, to compliment her intensity of her eyes—and voilà—she was done!
Ali Hoffman, web editor
Jade Taylor, beauty assistant
Ray Siegel, senior web editor