the soft pack

another way to kiss and tell.

by faran krentcil

We've said it before and we'll say it again - if you're using a lip balm or clear lip gloss, it should be 100% natural. Besides being better for the environment, it's also better for your skin - and now it's cheaper than ever.

This month, Softlips (yeah, the grown-up version of LipSmackers) introduces a line of 100% natural products, made with shea butter, zinc, and jojoba oil instead of chemical synthetics. 

They come as glosses,balms, or tints (our favorite), and have an ingredient list that reads like a crash course at The Body Shop.  We're especially crushing on Shell Pink, a tube of color that mimics the bubblegum pouts at Thakoon and Proenza Schouler - and costs just $4.

Besides being cheap, these tubes have SPF 15 to protect your lips from summer sun - and they're all available at Target.  Really, there's no excuse not to get one.

See all the colors at