Last week, Pantone revealed its annual Color of the Year for 2018, and the world went into a violet frenzy. Meet Ultra Violet, the bold and vibrant purple that serves to spark creativity and overall optimism for the year ahead, something very much needed to take on the New Year after a true, well, shit storm of a 2017. Considering that the color picked is also the name of an organization that works to combat sexism, this year’s pick feels especially relevant.
Because we always like to shop ahead of the curve, we sought out the best in Ultra Violet fashion and beauty that’s available now. (Get your Manic Panic ready; we smell a serious hair trend brewing.)
From the cosmetics bag essentials to clothes and accessories fit for both holiday parties and winter’s laziest days, your guide to shopping the color of 2018 (before 2018 hits) awaits. Wear the upcoming year’s color with pride, courtesy of our Ultra Violet picks, below.
H&M, Patterned Dress, $59.99, available at H&M.
Stradivarius, Kitten Heel, $57, available at ASOS.
Rodebjer, Electric Iris Solo Ballet, $170, available at Bona Drag.
Kat Von D, Everlasting Liquid Lipstick in 'Roxy,' $20, available at Sephora.
& Other Stories, Sparkling Sweater, $55, available at & Other Stories.
Urban Decay, Eyeshadow in ‘Flash,’ $19, available at Urban Decay.
Zara, Ruffled Leather High Heel Shoes, $89.90, available at Zara.
Fendi, Dolce Calfskin Leather Baguette, $2,000, available at Nordstrom.
M.A.C, Punk Couture, $17.50, available at M.A.C.
Gucci, Wool-Silk Skirt, $1,100, available at Gucci.
Converse, Chuck Taylor All Star Velvet High Top, $65, available at Converse.
Huda Beauty, Lip Strobe in ‘Moody,’ $18, available at Huda Beauty.
Forever 21, Faux Fur Longline Coat, $68, available at Forever 21.
Fjällräven, Re-Kånken Water Resistant Backpack, $90, available at Fjällräven.
Marc Jacobs, Highliner Gel Eye Crayon in ‘Plum(age),’ $25, available at Marc Jacobs Beauty.
Manic Panic, Ultra Violet Semi Permanent Hair Color, $9.99, available at Sally Beauty.