Here’s How To Wear Ultra Violet, Pantone’s 2018 Color Of The Year

Get ahead of the trend

Last week, Pantone revealed its annual Color of the Year for 2018, and the world went into a violet frenzy. Meet Ultra Violet, the bold and vibrant purple that serves to spark creativity and overall optimism for the year ahead, something very much needed to take on the New Year after a true, well, shit storm of a 2017. Considering that the color picked is also the name of an organization that works to combat sexism, this year’s pick feels especially relevant.

Because we always like to shop ahead of the curve, we sought out the best in Ultra Violet fashion and beauty that’s available now. (Get your Manic Panic ready; we smell a serious hair trend brewing.)

From the cosmetics bag essentials to clothes and accessories fit for both holiday parties and winter’s laziest days, your guide to shopping the color of 2018 (before 2018 hits) awaits. Wear the upcoming year’s color with pride, courtesy of our Ultra Violet picks, below.

Photo courtesy of H&M

H&M, Patterned Dress, $59.99, available at H&M.

Photo courtesy of ASOS

Stradivarius, Kitten Heel, $57, available at ASOS.

Photo courtesy of Bona Drag

Rodebjer, Electric Iris Solo Ballet, $170, available at Bona Drag.

Photo courtesy of Sephora

Kat Von D, Everlasting Liquid Lipstick in 'Roxy,' $20, available at Sephora.

Photo courtesy of & Other Stories

& Other Stories, Sparkling Sweater, $55, available at & Other Stories.

Photo courtesy of Urban Decay

Urban Decay, Eyeshadow in ‘Flash,’ $19, available at Urban Decay.

Photo courtesy of Zara

Zara, Ruffled Leather High Heel Shoes, $89.90, available at Zara.

Photo courtesy of Nordstrom

Fendi, Dolce Calfskin Leather Baguette, $2,000, available at Nordstrom.

Photo courtesy of M.A.C

M.A.C, Punk Couture, $17.50, available at M.A.C.

Photo courtesy of Gucci

Gucci, Wool-Silk Skirt, $1,100, available at Gucci.

Photo courtesy of Converse

Converse, Chuck Taylor All Star Velvet High Top, $65, available at Converse.

Photo courtesy of Huda Beauty

Huda Beauty, Lip Strobe in ‘Moody,’ $18, available at Huda Beauty.

Photo courtesy of Forever 21

Forever 21, Faux Fur Longline Coat, $68, available at Forever 21.

Photo courtesy of Nordstrom

Fjällräven, Re-Kånken Water Resistant Backpack, $90, available at Fjällräven.

Photo courtesy of Marc Jacobs Beauty

Marc Jacobs, Highliner Gel Eye Crayon in ‘Plum(age),’ $25, available at Marc Jacobs Beauty.

Photo courtesy of Sally Beauty

Manic Panic, Ultra Violet Semi Permanent Hair Color, $9.99, available at Sally Beauty.