Ever since Comme des Garcons sent a varsity jacket down the runway, the trend has exploded on the streets, with everyone from Kanye West to Blake Lively sporting one of the sport coats. (The guys from Teen Wolf also wear the style, but they play actual varsity athletes on the show...)
Now Element releases two versions of the jacket ahead of the Fall fashion rush. They're cute, super-soft, equipped with pockets and a hood (the perfect Starbucks incognito cover), and not expensive, so you can get a head start on the trend - but stop feeling guilty in case by October, you've demoted your hot little jacket to gym wear only.
One coat comes with the varsity letter - in this case, it's "E" for Element - and you can score it at PacSun. The other lives for a limited time on the Element Eden website, confirming that shopping is, indeed, a competitive sport.