I don't know when the transition happened and Vera Wang went from creating celebrity-beloved princess wedding gowns to putting out celebrity-beloved witchy bridal masterpieces, but... actually, that's a lie, I do know when. It was Wang's Fall 2014 show, which shook up the entire Bridal Fashion Week market with its all-pink collection, that showcased dresses ranging from blush to electric coral and hot pink, and models sporting grungy eye makeup and somewhat messy hair. Sure, it was by no means witchy or goth, but it was the beginning of an exciting new era of Vera Wang bridal—one in which edge and the unexpected reigned supreme.
Fast-forward to just a year later and Wang's cool factor was upped to the highest cake tier with a collection that ditched a runway show format in favor of an artfully shot campaign, and poufy dresses in favor of sexy separates, entirely sheer lace dresses, and the use of, gasp, black. Vera Wang has suddenly become the epitome of the Cool Bride™, the one who marched down the aisle to her own beat of "Canon in D Major" and wore whatever she pleased with a DGAF attitude emblazoned on her pretty cap sleeve.
Now, following a killer lineup of edgy bridal collections, arrives the Fall 2018 bridal campaign. Shot by the legendary Patrick Demarchelier, it sees brooding models strolling through Paris' Jardin du Luxembourg. The looks, ranging from a silk corset with a garter peplum and tulle skirt to a sheer lace-paneled ball gown, are made for the coven-longing brides who find beauty in the mystical and think a rainstorm under a full moon would be a perfect wedding day setting.
In addition to the stunning wedding dress looks captured in a moody setting, models are seen sporting piece-y hairstyles with irregular parts and smokey eye makeup dreamed up by Shon and Tracey Mann respectively—once again solidifying Vera Wang as the queen of bridal looks made for the brides who are not afraid to embrace their sexuality and divine beauty.
See all the bewitching looks and the campaign in full, below.