Photo courtesy of WEDIDIT
Is Opening Ceremony the first retailer that has carried your products?
NM: Yeah. It’s the first retailer that we actually sell to. I think that we’ve had some pop-ups in a store before, but this is the first retailer that we’ve been carried by. It’s the first one where we were like, “Yes, let’s do that.” We’ve had opportunities in the past, and we wanted to wait until we got something that we were excited about, something that was a goal of ours or something to work toward, and this was that.
Can you talk to me a little bit about the lookbook for your collection and the stuff that’s being carried at Opening Ceremony?
NM: We shot it with Adamn Killa and Killavessi, who are two artists out of Chicago that I became friends with over the past year. I met Adamn when I was coming back on a flight from Chicago. I saw him at the airport and I recognized him and I went up to him and told him who I was and what I did. We had a mutual friend and we ended up going to the studio—I think it was that night or the next night. We’ve been friends since. We’ve released some music with Adamn, and some stuff Henry did with Adamn and Young Lean. I think that Adamn has amazing style. I think that he’s fucking cool as hell. Him and his girlfriend, Vesi, there’s no pretentiousness. They are very real people and are the coolest couple ever. They have the same color hair, they have each other’s names tatted on each other, they fucking love each other. It’s beautiful. It’s the type of relationship that isn’t in a movie, and you’re like, “Damn, I really hope one day I have that type of relationship,” but I know I probably won’t because that’ll never happen.
Henry and I thought it would be a good idea to put them together in a lookbook and shoot them and they were super down. We had all these different concepts we were constantly updating, and one of them was to do mall glamour shots, the old-school style mall glamour shots. The ones that you would do at Macy’s or whatever back in the early 2000s. We couldn’t find anywhere to do it because nobody shoots photos on film anymore. All the places I found were these new portrait studios that shoot wedding pictures and babies with weird shit, like these weird newborn photos that I’m definitely gonna do with my kid because I think they’re fucking hilarious. They’ll put a baby next to hay and put a sepia-tone filter on it; I don’t know what people do with these photos. They look insane.
I wanted to find a place that wasn’t digital and had the classic scene machine, which is the thing that projects the backgrounds off a slide directly onto the image. It’s not Photoshop, it’s all very real. We found this place, it didn’t have a website, so I went down there, met the guy, scheduled the whole thing and came back. I had everyone scheduled to shoot but then he was gone, I guessed he was in the hospital; the place was closed. I didn’t know how to reach him and I didn’t know where he was. Eventually, we ended up going back to the studio and he just taught us how to use all the gear. It was broken, most of it. One of the lights caught on fire and was smoking, it was totally janky. He taught us how to use all the gear then we just used the studio. We were in the back for four or five hours just shooting with Adamn and Vesi. We shot so many fucking photos, but what we ended up with, I thought, came out really well. It captured what the goal was, which was this very nostalgic mall glamour shot vibe that we like so much.