What’s Your Birthday Vibe?

It's tarte cosmetics' birthday week (happy 17th!), and we're toasting to its new tartelette toasted eyeshadow palette and more.

Regardless of what it is you get yourself into for your birthday, a strong beauty look that brings out your best you is essential. If you dream it and feel it, the look is yours. Luckily, the brand's tartelette toasted eyeshadow's 12-shade palette, shape tape contour concealer, and mascara let you do all that with ease.

So, in honor of tarte's birthday week (seven days filled with seven amazing deals), we teamed up with the high-performance naturals cosmetics brand to bring you a selection of birthday beauty vibes to take you into the night of your life (and one for the morning after)—using only the tartelette toasted eyeshadow palette. How else would we be celebrating the occasion? Staying home? No, ma'am. We're taking our beauty to the party.

P.S.: Be sure to check out tartecosmetics.com for new birthday surprises every day this week!

Photographer:Drew LevinStylist: Jenna IgneriMakeup/Hair:Leilani SunglaoModels: Amanda Foster, Briana Smith, Hannah Cee

Directed by: Ren Potts

Brand Partnership Director:Meredith Davis

Set graphics:Alex GuilbeauxSpecial thanks to ABC Carpet and Home for set dressings.

The Fancy Birthday Dinner VibeThere's no denying the allure of getting gussied up for a fancy dinner at a fancy place in fancy clothes.

This vibe calls for expert use of a handful of the 12 tartelette toasted eyeshadow palette colors, smoked-out with 'Fireside' as the main shade for a sultry vibe. We then paired it with a tarteist lip crayon in neutral 'Boho' and the 'Pink Lemonade' color splash hydrating lipstick to keep all the attention on the eyes and whatever ensemble that's worthy of the occasion. (A little lights camera lashes mascara adds some necessary drama, too.) You know what to do after: toast it and post it to the 'gram.

The Dance Until Your Feet Hurt Birthday VibeBuckle up for a night, friends. This vibe is all about the turn-up.

Go for a look that plays into the nightlife lighting and colors that challenge your everyday beauty routine, like tarte's 'Rum Punch' color splash hydrating lipstick for a creamy full coverage option; the tartelette toasted eyeshadow, too, comes alive in the light—especially the Luster shades, 'Warmth' and 'Flame,' paired with 'Simmer.' Then, tarte's maneater mascara brings a pop of fun to the look while tarte's clay play face shaping palette lends itself to those photo-ready moments. This vibe thrives off fantasy and imagination. The night's the limit.

The Slow-Moving Day After Your Birthday VibeLike the real adult you are, you pull yourself together in the morning with a fresh-faced beauty look that hides the effects of too much celebrating.

The matte shades on tarte's tartelette toasted eyeshadow palette work wonders in enhancing your natural, fresh-faced glow, adding just the right amount of warmth to what may well be a mentally cold morning. For this look, we used 'Latte' and 'Cashmere' as the base, adding a swipe of 'Simmer' to further awaken the eye, and paired it with tarte's clay stick foundation, to better hide whatever remnants of the night may linger on the face; tarte's 'Skinnykissed' color splash hydrating lipstick adds just the right about of color. The goal is to look alive, even if you don't feel it.