Zoë Kravitz showing of "Black Opium" parfume femme
Courtesy of YSL Beauty


10 Fragrances That Went Viral in 2021

These ones are actually worth the hype.

Originally Published: 

If there’s one thing TikTok has done, aside from teaching making learning viral dances a national pastime, it’s shake up the beauty industry. Instead of turning to online review sites, often people are finding thier new favorite beauty products from “skinfluencers” and beauty gurus on the app.

Although you can’t smell through a screen, TikTok has even managed to make certain perfumes go viral and have made these the must-have scents of the year. From “clean girl” smells to new celebrity scents, here are the perfumes that completely took over in 2021.

Baccarat Rouge 540 Eau de Parfum
Maison Francis Kurkdijian

Recently named the “Scent of 2021” due to its viral scope, the smell of Baccarat Rouge 540 has been described as “money”. Rihanna herself even complimented a journalist wearing the scent at a Savage X Fenty show.