Alix Lu

Beauty

How Alix Lu Became The Face Of Opaliris’ Virtual Try-On Revolution

A new era for virtual makeup sampling.

Written by Hilary Tetenbaum

Alix Lu, model and former NASA associate, partnered with the Opaliris Virtual Try-On (VTO) startup to help them take over the market. Lu works closely with the Opaliris team to create stunning demo videos that the company uses to demonstrate its product. Since she started working with the company, they have done considerable work to develop their VTO product.

Experience in Art, Science, and Modeling

Lu’s career began after her education in art, where she created eclectic sculptures and exploratory digital experiences. Her interests ranged from fashion and space exploration to the speed of hypersonic sound waves. This integration of scientific and technological boundary-pushing with an artistic fashion drove her interests; it is no wonder she became an ideal candidate for Opaliris’ innovative AI solution.

How the Partnership Got Started

Her partnership with Opaliris began when she met Zhao Jian, a disruptive tech expert with new ideas. He had recently exited a successful company and was focusing on his family while casually investing in crypto. During the height of the NFT craze, Jian met Lu on a Discord server.

He observed that she was able to engage in compelling discussions about NFTs despite knowing little about the technology. Through these conversations, Lu shared that she had done modeling gigs in the past but found them boring. She focused on her studies instead followed by her career after being hired at a tech company.

Alix Lu

Opaliris’ Origins and Lu

Eventually, Jian started Opaliris, and the company received its first round of funding. The VTO startup would use AI technology to create a realistic depiction of how makeup products would look on a person’s face to help as a 3D shopping visualizer. Jian was initially directed to well-established, signed agency models and influencers, but after meeting with several of them, he felt they would not reflect the company’s vision. He remembered Lu and reached out, hoping to work alongside her with his VTO startup.

Initially, she was hesitant, but Jian won her over by convincing her that she could have a lot of input on the app’s creative user experience. When she saw what the technology could do, she was impressed.

An Invaluable Asset for the Opaliris Company

With Lu’s captivating presence and personal knowledge of art and technology, she made herself an invaluable asset to the company, fostering growth and development through her modeling work. Investors saw how a user would interact with the product and the genuine results that Lu and Opaliris demonstrated. Her efforts show that the startup’s promises can be delivered and that the stagnant VTO market has an exciting new solution that works.

In the realm of beauty tech, Lu has emerged as a leader, catapulting Opaliris’ promotional efforts to notable heights and making waves in this exciting industry. She has become an influential part of Opaliris, showing off just what the VTO is capable of doing.

BDG Media newsroom and editorial staff were not involved in the creation of this content.