BLACKPINK member Jennie holds Hera product


A BLACKPINK Favorite K-Beauty Brand Has Finally Arrived To The U.S.

Shop and see Jennie’s favorite products.

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Emulating the always memorable beauty routines from every member of BLACKPINK just got a lot easier: Hera, a popular K-Beauty brand which first launched in 1995, is now available through Amazon. The news is especially noteworthy for BLACKPINK fans, as its member Jennie (real name, Jennie Kim) is both a fan and brand ambassador, Teen Vogue reports.

Beginning on Monday, March 29, U.S. shoppers can select from four shoppable Hera items, including the Rogue Holic Lipstick, the Sensual Spicy Nude Gloss, the Sensual Spicy Nude Matte, and the Sensual Powder Matte. Products range in price from $40 to $45.

When it comes to product, the Rogue Holic Lipstick promises eight hours of wear, and comes in 20 shades, including bright pinks and reds, as well as soft neutrals. The Sensual Spicy Nude Matte also comes with day-long wear, and its formulation includes menthol for moisture and a cooling effect.

As noted by The Zoe Report, Jennie has served as an ambassador for the brand since 2019. Hera’s product line includes multiple product areas, including foundation and skincare, and TZR reports that those items will eventually hit Amazon, too. For now, the next launch of Hera items is slated for April 22.

Until then, see some of the Jennie-approved products, below.

We only include products that have been independently selected by Nylon’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

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