We sure love ourselves a minimal makeup look, but these days, it’s all about dopamine beauty, which celebrates the idea of wearing makeup that makes you happy. So naturally, we’re all about it. The name, not surprisingly, is inspired by dopamine — a.k.a. the happiness hormone that helps you feel good and is triggered by the brain’s reward system. And the reward, in this case, is a really cute look that makes you creative and confident.
Of course, it helps to have a good starting point, which is why we’re teaming up with Ulta Beauty to bring you all the inspiration you might need to create a dopamine makeup look for yourself — as well as all of the products to make them happen, of course. Whether you’re into a (literally) starry-eyed look or ready to go all-in on cheeky, colorful doodles, Ulta Beauty has everything you need to turn them into reality. The only hard part now? Trying to pick just one look.
Do the Doodle
For an all-eyes-on-you makeup look, you can’t go wrong with cheerful illustrations. With fun drawings in bright colors — like the sun and clouds — it both keeps focus on the eyes and offers a little pick-me-up anytime you see your reflection. Since it’s a bold look, however, you’ll want to keep the rest of your makeup low-key with bright, glowing skin and a neutral lip.
Go for the Glitter
When it comes to glitter, the dopamine motto is: the more, the merrier. And in this look, it goes all the way to the brows in a dreamy holographic shade, anchored with a winged eye. It’s proof that drama can, sometimes, be a good thing.
Since it’s all about the eyes, you don’t want to let dark circles distract from the look. This lightweight formula can be layered to conceal and correct the under-eyes without ever looking cakey. Moreover, you can also use it to prime your eyelids for shadow, as this will help the glitter to adhere and stay in place for even longer.
This isn’t your average black liquid liner, folks. Case in point? The liner’s innovative brush tip features a removal wing stencil to help you draw precise, flawless wings in mere seconds. As if that wasn’t enough, the ultra-saturated formula is inky black and lasts all day long.
Finish off this glamorous look with a few healthy coats of mascara to tie everything together. This new formula from Lancôme packs a major punch in the volume department — and it’s infused with nourishing ingredients like amino acids and shea butter to strengthen lashes over time. A win-win.
Gold stars? Snooze. This look does you one better with stars around the eyes drawn in vibrant shades like pink and purple, tying in the colors on both the lips and cheeks. (For bonus points, add it to your nails, too.) It makes for a joyful look you’ll come back to over and over again.
Blush shouldn't be reserved for just your cheeks. This powder blush not only packs a ton of pigment, but it's also a breeze to blend, which makes it perfect for adding a bold pop of color around the inner corners of the eyes. Sweep it on with a small eyeshadow brush and layer until you get your desired hue.
This isn't the time for a neutral shadow palette. With a lineup of purple tones, from light lavender to a dusky plum, these shadows can be swept on with a small angled brush to create stars. Pro tip: Use a damp angled eyeliner brush to help you draw precise lines to create a flawless star shape.
Give your skin a naturally lit-from-within sheen with this glow-giving complexion enhancer from our friends at Fenty. The innovative new formula instantly hydrates and adds glow, all while blurring pores for a flawless, yet still skin-like finish.
Graphic Goes Glam
Indulge your inner artist with graphic eye makeup — think clean lines, bold colors, and fun shapes. (The rule here? There are no rules.) The rest of the look can lean more neutral, with a wash of bronze and lips in a similarly pared-back tone.
For a graphic eye look like this, you could draw on a shape or make it easier for yourself with this dual-ended pen, which offers a classic liquid liner at one end and a lightning-shaped stamp on the other. It makes for a look that’s… electric (sorry!).