
Beauty
Sally Beauty & Freewill’s Mission to Bring @haircare to the Social Scene
Hair care, your way. Custom. Clean. Iconic.
For some, hair isn’t just hair. It is a form of self-expression, a creative outlet, a confidence booster, or a way to elevate one’s look — which makes taking great care of one’s hair important. Imagine starting your day with a hair care routine of products that meet all your hair needs. Does the humid weather bring on unwanted frizz? Do you find the winter weather wreaks havoc on your lovely tresses, drying them out and causing breakage? Freewill, a salon-quality, customizable hair care brand co-developed with Sally Beauty and Underling, a leading beauty brand developer, brings you a lineup of hair care products. Together, the two brands are on a mission to bring @haircare to the social scene, creating a vibrant community where you can connect and engage with diverse, high-quality content.
All Your Hair Cycling Needs
Freewill is a collection of products that have been designed for all your hair cycling needs with Sally Beauty, the leader in professional hair color and care. This hair product line offers a complete collection of professional hair care products that support every hair type and every hair stage.
Focusing on hair cycling, an idea that hair care routines may need to be changed based on one’s hair needs and the environment, Freewill’s lineup features 32 products, which include Scalp & Detox, Volume Boost, Smooth & Sleek, Restorative Repair, Curls & Coils, Color Care, and Blonde Care.
With their wide range of products, Freewill helps empower you and your hair by ensuring that all hair types can receive high-quality hair care. Whether it comes to cleansing products or trying to boost volume, this hair care brand’s products are made with high-performance ingredients and are eco-friendly — making it “Mindful At Sally,” which guarantees that all products are free of parabens, sulfates (SLS/SLES), and phthalates.
“Continuing to expand in the beauty industry has been an exciting process following our success with Nailboo and the rise of at-home beauty,” said Raz Romanescu, CEO and co-founder of Underlining, the parent company of Freewill. “We’re confident that there is an appetite for salon-quality products that give the customer the autonomy to customize their hair care routine depending on their personal hair journey. Developing Freewill in partnership with Sally Beauty has truly been an honor, and we can’t wait for everyone to join the hair cycling revolution.”
Above and Beyond
Freewill and Sally Beauty are bringing more than just a comprehensive way for you to level up your hair care routine. Introducing: @haircare. After identifying a gap in the market for a unified hair space on social media, Freewill prioritized creating the largest hair care community. Anyone who loves hair tutorials, expert hair advice, and hair hacks can find help @haircare.
Quickly becoming a go-to destination for all things hair-related, @haircare helps you unlock your potential with relatable videos that give you all the tea on healthy scalp care, hair growth tips, color-treated hair care, and even debunking hair myths.
With something for everyone of all ages, Sally Beauty and Freewill plan to grow the largest hair care community, bringing expert advice from top trichologists and step-by-step tutorials to help you have vibrant and healthy hair. What are you waiting for? Head to @haircare to help make your hair care routine magical.
BDG Media newsroom and editorial staff were not involved in the creation of this content.