Portrait of SoothingSista with Korean make-up 
photo courtesy of memebox


show some #eyelove with soothingsista x memebox

giving you one more reason to smize.

by bianca iarrobino

Remind us again why we were ever afraid of Korean beauty? That’s right—it must have been the rejuvenating skincare products or the totally doable makeup trends. (Is our sarcasm translating here?) On a serious note: Memebox has a new product that gives an amped significance to the word “smise.” The affordable K-beauty brand teamed up with YouTube guru SoothingSista (née Stephanie Villa) to create an eyeshadow palette that packs a serious punch. And, of course, we’re hooked.

You might have caught Stephanie circulating the blogosphere, gaining some notable praise for her not-so-basic makeup looks, but it was the success of her first Memebox skincare collab that called for a makeup mission sequel. The SoothingSista x Memebox Eyeshadow Quad features four dusty rose shades cleverly named after Stephanie’s fave spots in San Francisco. So what is it about this palette that has us wanting to bat our eyes until our eyeshadow falls off (eek!)? The #eyeloveSF shades differ from your average daytime neutrals and make it easy to transition to an after-dark look.