The Beauty Routines That Defined Each Taylor Swift Era

From fearless to folklore.

From the loose curls that came with her debut in 2006 to a brief moment as a bleach blonde in 2016, Swift has frequently used hair and makeup as a means of sending a message about her music.

There's no telling what Swift's newest era — with Folklore and Evermore —will usher in, but in the meantime, you can revel in the all of her most nostalgic beauty moments, ahead.

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2006, CMT Awards

When she was just starting out, sun-kissed blonde hair and wavy curls were an essential Swift style.

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2009, CMT Music Awards

As time went on, Swift found new ways of wearing her curls. This style, which came around the release of Fearless, featured tighter ringlets pulled into a side ponytail.

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2010, CMT Awards

Swift would later reinvent her style, ditching her curls for straight, sleek hair and a smoky eye.

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2012, iHeartRadio Festival

Between Speak Now and Red, Swift went with more romantic curls. Her once tight curls were more voluminous and loose, and she wore red lipstick.

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2013, 48th Annual Academy Of Country Music Awards

Swift again took a break from her beauty norms. In 2013, she wore this slick ponytail. In keeping with her chic hairstyle, she chose a dark, smoky eye.

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2014, 49th Annual Academy Of Country Music Awards

The era of 1989 came with a much shorter hairstyle. Still wearing her hair in a wavy style, Swift lined her bottom lids with blue liner and rocked rosy pink lips.

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2015, MTV Video Music Awards

Years before the release of Reputation, Swift perhaps gave beauty hints at what was to come. She wore her hair in short ponytail, and added dramatic, dark black eye makeup.

2016, Met Gala

She later played up the beauty drama again, arriving to the Met Gala with bleach blonde hair and black lips.

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2018, American Music Awards

The pre-Lover era came with a series of playful beauty looks. This look featured lips covered in a pink sheen, and an updo with wispy, loose pieces.

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2019, Billboard Music Awards

Wearing her hair in an updo that featured intricate braids, Swift went dramatic but playful with her eye makeup. She wore pink winged liner with matching lipstick and purple eyeshadow.

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2019, MTV Video Music Awards

The release of Lover was accompanied with colorful, bright beauty looks. For this look, Swift played off her outfit, wearing red lipstick and wavy hair.

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Swift wore her bangs side-swept for this 2020 red carpet, with her red lip.

Photo by ACMA2020/Getty Images for ACM

Ushering in the Folklore era, Swift opted for her new go-to feathered bangs.

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