Beauty

The Search Is Officially Over: Here’s The Best New Mascara On The Market

By now, it’s no secret that our friends at e.l.f. Cosmetics make some of the best mascaras in the game — so it shouldn’t come as any surprise when we tell you their latest launch is no exception. In fact, Big Mood Mascara is one of the brand’s boldest formulas to date. Ultra-volumizing, lifting, and uber-black, this mascara leaves lashes looking seriously epic after a single swipe. Ahead, learn more about why we love it, and why it’s bound to become your new favorite mascara.

It Nixes the Need for a Lash Curler

That’s right, folks. You don’t need to bother curling your lashes before applying Big Mood because e.l.f. enriched the formula with nourishing jojoba wax, which helps to naturally lift and hold lashes in an upright position. Say it with us: no lash curler, no problem.

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