You’ll Want Everything From e.l.f.’s New 70s-Inspired Collection

In the last year alone, our friends at e.l.f. Cosmetics launched multiple products that went mega viral on TikTok — Halo Glow Liquid Filter, Power Grip Primer, and Brow Lift — to name just a few. Now, lo and behold, the beloved 100% vegan and cruelty-free brand is back at it with a new limited-edition line that’s already proving to be a *huge* hit with Beauty Tok. Introducing Good Vibes Only: a super rad, seven-piece collection inspired by none other than the ’70s. With fun retro packaging and formulas and tools that deliver on all fronts, it’s safe to say this is one of e.l.f.’s most sought-after lines to date. Ahead, find out why every beauty editor and influencer alike is clamoring to get their hands on the groovy new collection.

Good Vibes Only Soft Velvet Primer

Inspired by the crushed velvet textures that were ubiquitous in the ’70s, this matte-yet-still-hydrating primer gives skin a stunning poreless-looking finish that you’ll appreciate whether you’re filming — or simply want a filtered effect IRL. Infused with sunflower oil, it nourishes skin without ever being greasy, so it’s an especially amazing option for anyone with combination and oily complexions. Another bonus? It’s lightly scented with warm amber, which adds a little something extra to the sensorial experience.

Good Vibes Only Eyeshadow Palettes & Eyeshadow Brush Set

Eye makeup lovers, prepare to trip out over these pigment-packed eye shadow quads, which feature a mix of highly blendable matte and shimmer shades in ’70s-inspired tones. “Hey Sunshine” contains two universal brown hues, along with a marigold and glittery gold shade, while “Psychedelic Dreams” is the more far-out option, featuring an electric orange, bold teal blue, and a sparkly moss green. Whether you’re a neutral shadow girly or love experimenting with rainbow shades, you can’t go wrong with either of these compact, high quality eye quads.

Then there’s a technicolor brush set featuring ’70s-esque wavy designs that comes with everything you need to execute just about any eye look. You have a crease, blending, and eyeliner brush, all of which are made with silky-soft flexible bristles that make the blending process extremely seamless. At just $10, this essential brush set should be a no-brainer buy for any eye makeup enthusiast.

Good Vibes Only Cloud 9 Cleansing Cloud

How unbelievably cute is this smiley face cleansing pad? Perfect packaging aside, this reusable makeup remover pad is beyond easy to use, highly effective with just water, and eco-friendly to boot. Its kitten-soft, satisfyingly fluffy texture was actually inspired by shag rugs (also super popular in the ’70s!) and is super gentle so it’s great for all skin types, even sensitive.

Good Vibes Only Shroom Lip Balm

Infused with skin-loving snow mushroom, aloe leaf extract, and sunflower seed oil, this convenient twist-up lip balm is the perfect no-fuss product to keep your pout hydrated all day long. Rock it alone or under lipstick for a nourishing boost of hydration and a subtle sheen that makes lips look plump and healthy.

Good Vibes Only Nail Stickers

Give your manicure a retro upgrade with these adorable self-adhesive nail stickers, which apply in mere seconds and can last for weeks. The colorful decals come in a variety of ’70s-inspired designs, including peace signs, flowers, and smiley faces. Don them on top of bare nails for a little extra flair — or go all out with stickers on every digit. You can’t go wrong.

Photography: Emma Louise Swanson; Prop Stylist: Audrey Taylor; Art Direction: Angela Poccia & Alexis Apollonio/BDG; Branded Beauty Director: Irma Elezovic/BDG; Production: Marilee Hodge/BDG