Amelia Dimoldenberg’s Secret Weapon For Turning Creative Inspo Into Viral Gold

Whether you’re a chronic poster, a part-time-sharer, or a full-time-lurker, you’ve probably had this happen: you’re scrolling through your feed, minding your business, and suddenly see a video that’s remarkably familiar. Wait, didn’t you just post this the other week? Similar outfit. Same trending song. But this video has two million views, and yours has 27 and a comment from your friend. You can blame the algorithm, but the real difference? It’s all in the edit.

If anyone appreciates the power of a good edit, it’s producer, writer, and host, Amelia Dimoldenberg. You’ve seen Chicken Shop Date, her digital interview series where she meets with your favorite celebs by way of expert-level awkward flirting. The videos hinge on perfectly timed pauses and escalating banter that turns up the heat. Then, when it feels like actual sparks might be flying across the table, it cuts to fries sizzling in the fryer.

Dimoldenberg prides herself on the edit, whether it's longer-form videos or the short form clips she shares on social. And to bring that content to life, she fine-tunes that balance in the edit, using the free Adobe Premiere mobile app to get it just right. “Adobe has been part of my life for nearly 12 years,” says Dimoldenberg, “the same length of time I've been making Chicken Shop Date. I started using it when I began posting videos, and it’s been with me through every phase since.”

There’s even a dedicated creation space for YouTube inside the Premiere mobile app, where creators can access or create unique templates featuring exclusive transitions, effects, and presets to create standout content for YouTube.

If viral gold is built in the edit, consider the video editing app your starting point. Read on to get insight into her process of amping up the creativity in post-production.

Strike While The Iron Is Hot

Dimoldenberg’s secret to turning out hits? Just start. “I’m constantly moving, between cities, shoots, events, meetings,” says Dimoldenberg, “and my team might send over a new version of a video we’re workshopping.” Immediately, she jumps into the edit on her phone. No waiting for the perfect setup, or being precious about ‘do-not-disturb’ mode.

“I’ve edited on the Tube, in the back of a cab, and between setups on set without opening my laptop or sitting at a desk,” she says. That kind of agility only works if your tools can keep up. With Premiere mobile, everything lives in one place, so you can clean up sound and add transitions without bouncing between apps.

There’s even a built-in space for creators’ preferred platforms with templates and effects designed to help you format, finish, and publish in one seamless flow so you can turn your idea into something postable (and discoverable) fast. “That flexibility makes a huge difference,” says Dimoldenberg.

The longer you sit on an edit, the more it starts to feel dated. When you’ve got editing tools that help you move quickly, you have a better chance of meeting the moment.

When You Find Your Rhythm, It’s Ready To Post

“Ultimately, editing is about pacing,” says Dimoldenberg. “There’s a musicality to it.” And that’s exactly why her videos take off. Sure, the celebrity factor helps, but what really sends the views sky-high is her disarmingly sharp comedic timing.

“With Chicken Shop Date,” she explains, “we’re never afraid of an awkward pause or moment, but there’s a fine balance. Too much, and it loses its charm. Too little, and it loses its edge.” Using Premiere mobile, you can easily hone in on what gives your content an edge of its own, even when you’re on the go.

Craft your visual language by tapping into Adobe Firefly AI-powered features to generate custom stickers and images, or use your phone’s mic to record your own sound effects on the spot. “When it feels like it’s ‘singing’ in the right way, when the rhythm flows,” says Dimoldenberg, “my instinct tells me that it’s done.” (Psst! You have the option to finish up your edits on your desktop if that's preferred!)

Invest In Your Creative Community

The most important step to making content that actually resonates with your community? Developing that community in the first place. That connection doesn’t just keep you motivated when things stall out. It actively shapes what you make next. After all, the best ideas come from being in it, paying attention, and building something people actually want to be part of. “It's important to always be finding new inspiration and staying creative,” says Dimoldenbeg. “I do this through connecting with my community.”

Dimoldenberg’s community isn’t just in the comment threads, either. In fact, she launched Dimz Inc. Academy last year to create opportunities for the next generation of media professionals to learn ideation, storytelling, production and more. With Adobe’s support, the program will be extended to four full weeks of workshops this summer.

“It’s fellow creators and creatives, people sharing their unique ideas, taking risks, and putting their work into the world, who keep me energized and excited about what I do,” says Dimoldenberg. “Being part of a creative community fuels me in a way nothing else can.”

Download Adobe Premiere mobile today and start creating wherever you are.