The revealing visual is all about knowing and exercising your own worth.
It’s a difficult task breaking out of the mold of a child star, but Chloe Bailey — going by just Chlöe now — is doing it with ease. Her latest solo music video, “Treat Me,” is all about proving how the girl who grew up singing Beyoncé covers with her sister, is now grown.
Released on Friday, “Treat Me” is the second single from the singer’s forthcoming debut solo album, expected later this year. The bouncy and sultry number continues Chlöe’s evolution into a confident artist in her own right, and the song’s lyrics demand for her to be treated the same way she treats herself.
Produced by OAK and sampling Bubba Sparxxx's 2006 hit "Ms. New Booty,” the slinky track is all about knowing and exercising your own worth. But those themes are arguably best witnessed in its music video, which has the “Have Mercy” singer baring more of herself than ever before, reveling in her own freedom and sex appeal.
Directed by Diana Kunst, the video opens on a black-and-white shot of Bailey in an empty studio space wearing a sharp, patent leather, dominatrix-like catsuit. Breaking into choreography with backup dancers, it’d be easy to draw “Single Ladies”-like comparisons, but this is wholly Chlöe taking over.
In interviews, Chlöe has talked about the difficulties of growing up — and growing into her own sexuality — in the public eye. “It was about me responding to everyone and almost really owning who I am and accepting myself and my body,” she told Refinery 29 about her first song, “Have Mercy.”
On “Treat Me,” she’s past looking for acceptance. “You better treat me like I treat me,” she told fans of the song’s backstory in an Instagram Live. “‘Cause sometimes it’s only being fed up. Just walk away, do it yourself, get yourself some flowers, love yourself. So that’s where I am at right now.”