Tove Lo's "No One Dies From Love" Video Is A Robot & Human Melodrama

There’s no shortage of movies and TV shows exploring the possibility of love between humans and robots — take Her and Ex Machina, for example. Tove Lo now adds her own contribution to the genre with “No One Dies From Love,” her take on the uncanny relationship which she’s calling a “Musical Sci-Fi Love Story.”

Released on Tuesday, the new song and video mark the singer’s first proper solo music since 2019, when she released her last record Sunshine Kitty.

As such, “No One Dies From Love” is an evocative introduction to Lo’s next chapter, one that continues her penchant for spinning playful absurdity from very serious, danceable bops.

The Alaska-directed visual begins as all the best videos do: with Lo as a mega-famous but lonely celebrity, looking to add a companion to her life. In her retro-futuristic world, she spots an advertisement for a robot companion called the Annie 3000, and calls to put an order in.

When Annie arrives, the two quickly acclimate to living together. Annie is first a maid of sorts, but they’re soon caught eyeing each other from across the room. It’s not hard to guess where the video will go from here.

With the song’s devastating lyrics swirling in the background, the video perfectly channels the emotional devastation in the aftermath of a breakup: “No one dies from love/ Guess I’ll be the first,” she sings.

“When you’re with someone for a long time and it ends all of all sudden, it’s like a part of you has died,” Lo said about the song in a press release. The track is one of her finest songs to date, and — combined with the scenes of her and Annie eventually making out — delivers a whirlwind of emotions.

At the end of the video, Lo, enamored by the prospect of robot love, orders a new companion — with a much more creepy and human face.

It’s then you realize that the song comes from the POV of Annie, as she rips out her own heart when she sees Lo together with her new lover. Guess even between humans and robots, there will always be melodrama.