Twofold Studios, The Twin-founded Creative Studio Developing Brand Experiences Informed By Culture

Twofold Studios is a twin-founded creative studio focused on culturally informed brand experiences and editorial content in New York City. Led by siblings Liam and Clara Daniels, the studio merges creative direction, experiential production, and content-driven storytelling.

Their breakout project, Outlander Magazine’s print launch celebration on November 8th, transformed a traditional launch party into a fully immersive experience attended by some of fashion’s most notable figures.

With strong early interest, support from several partners, and a venue brought to life on an accelerated timeline, the night showcased Twofold’s ability to execute culturally resonant experiences at scale. Clara led the project, bringing partners into a shared creative vision for the night. While Liam shaped the layout, flow, and music direction, the sets were supported by a custom light installation. Together, these elements created a cohesive world that captured the project’s intentionality. “We genuinely love our community and want to bring them the best experiences,” they explain.

Rooted in a blend of creative and operational expertise, the studio’s approach is evident in their work at @madebytwofold. Liam’s background in fashion production and visual storytelling pairs with Clara’s work in client experience and operations. Together, they bring a steady and organized approach to both physical and digital content.

As the studio builds on this momentum, Twofold continues to apply the same focus and discipline across new projects. Every assignment is approached with intention, a clear point of view, and a commitment to producing work that feels cohesive and contextually grounded.

BDG Media newsroom and editorial staff were not involved in the creation of this content.