It appears that Demna Gvasalia has also recently discovered the limitless world of Zoom backgrounds. The designer unveiled Balenciaga’s Pre-Fall 2021 collection with a lookbook featuring photoshopped monuments from around the globe, a goth version of Princess Diana’s wedding dress (that’s actually a coat), and a sustainable sweatshirt with a queer spoof of the GAP logo.
In fact, a vast majority of the collection’s offerings are sustainably sourced — 90.6 percent, to be exact. Gvasalia has spent the last few years incorporating sustainable materials into his work, but this time around he took it a step further.
“I said only show me sustainable fabrics. I don’t want to look at anything else.” he told Vogue. “As creative directors, [asking for this] causes a chain reaction, and we have to use it.”
As for the sweatshirt that’s bound to show up all over Instagram in a matter of months (or weeks, or days), Gvasalia said it’s his way of participating in the activism against homophobia.
“I’m gay. I grew up in a society where I couldn’t have worn that, and there are places in the world that you cannot today,” he said. “It’s important to push through against homophobia. I’m not someone who goes out in the street and shouts. But this is the political fashion activism I can do.”
See more of our favorite looks from Balenciaga’s newest collection, below. You can see the full collection on the brand’s Instagram page.