Fashion
Ray-Ban Brought Wearable Tech To Coachella
With Stories, Ray-Ban is elevating the next generation of smart style.
As a sponsor of 2022 Coachella, iconic eyewear line Ray-Ban brought wearable tech to the annual music festival with its first generation of smart glasses, Ray-Ban Stories. The brand helped kick off the weekend (and festival season in general) with an immersive activation featuring a limited-edition run of its new smart glasses.
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