Fashion

Diesel’s SS25 Collection Is All About Being Noticed

Stand out this spring.

by Kate Marin

Diesel’s SS25 campaign, The Houseguests, explores what unfolds when a group of strangers live together, aware that their every move is being observed.

Inspired by an archival Diesel campaign from spring 1994, the campaign depicts a multigenerational cast dressed in tied bandana looks and loud graphic prints, all shot from a bird’s eye view.

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