Fifty-Five Years Later, The adidas Superstar Remains The Original Icon

by Christina Holevas

For half a century, adidas has shaped streetwear with silhouettes that don’t follow trends — they define them. The brand’s 2025 campaign celebrates Original icons: The ones who lead, stand out, and inspire. And those on their way to becoming them.

Born on the court, raised on the stage, and immortalized on the street, the Superstar is more than a sneaker. Its shell-toe and stripes have graced the feet of legends, turning every step into a statement — an icon from day one.

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