Lisa Kistermann Runs The Game In Her Own Kicks

With a gaze that cuts through the noise and a style that feels ahead of its time, Lisa Kistermann steps in with the quiet confidence of someone who sets the standard high. There’s a certain electricity around her — the kind that makes people whisper her name before they even know her story. No doubt, there’s a story here.

You could call her a creative, a fashion entrepreneur, a socialite. But labels don’t stick to Lisa… they slide right off. Born in Florence and raised across countries, fluent in five languages, Kistermann is a true citizen of the world with a taste for culture, chaos, and clean design.

Together with her sister Jessica, she launched Crime London in 2012, the cult-status sneaker brand known for its Italian craftsmanship and rebellious urban aesthetic. Bridging the gap between streetwear and high-end fashion, the brand draws inspiration from London’s underground music scene, particularly rave culture, and has gained international recognition landing their sneakers on the feet of plenty of celebrities.

From the outside, this may seem like it was destined to happen. However, the truth is, it wasn’t supposed to turn out this way. Lisa didn’t set out to be a designer or build a global sneaker empire. In fact, fashion wasn’t even on her radar growing up. She pursued her master’s in international business and entrepreneurship, equipping her with the strategic foundation to build something far beyond fashion. Yet, while her business acumen laid the groundwork, her creativity drove the vision. She seamlessly blends art, culture, and entrepreneurial spirit—and transformed it into a brand that captured global attention.

As a creative force, Lisa is making bold moves with Crime London, without ever losing her edge. She’s sharp, business-minded and very much in her own lane… and that lane just happens to be paved with cracked leather, limited drops, and a whole lot of attitude. In a sea of sameness, often dominated by conformity, Lisa’s power lies in her instinct. Whether it’s creative direction or brand strategy, she brings a distinct vision and an unmistakable edge that feels effortless — but is anything but accidental.

That vision came to life in unexpected ways. Crime London has teamed up with Warner Bros to create a series of limited-edition sneakers that merge iconic cartoons with the brand’s signature streetwear edge. The collaboration proved highly impactful, extending over several years with new drops each season, keeping fans eagerly anticipating the next release. The iconic legacy of Warner Bros and its rich heritage perfectly aligned with Crime London’s vision to blend classic pop culture, footwear, and entertainment.

Lisa’s creative leadership is mirrored in her personal aesthetic. Her style reflects her business philosophy: a blend of masculine tailoring, effortless elegance, and a hint of irreverence. Think oversized sunglasses, structured blazers, and of course, sneakers — always sneakers. However, don’t mistake the look for the full picture. Beneath her cool, captivating exterior, Lisa is fiercely entrepreneurial, with a strategic mind that’s helped shape Crime London into an internationally recognized brand. She’s not simply fronting a brand. She’s architecting it.

Kistermann’s influence extends beyond the business of aesthetics. She’s been a quiet presence in philanthropic circles, supporting initiatives in mental health, youth empowerment, and women’s rights. For her, building a brand also means building a platform—one that reflects a broader worldview rooted in substance, not just style.

Simply put, Lisa’s vision is global, multifaceted and unapologetically original. Whether she’s working out of London, Paris, or LA, Lisa brings the same precision and passion to every project.

While the sneaker game continues to evolve at lightning speed, one thing stays consistent — she is always one step ahead.

BDG Media newsroom and editorial staff were not involved in the creation of this content.