Courtesy of Parade

Fashion

Parade Debuts New Line Of Gender-Expansive Basics

Featuring comfy boxer briefs, high-rise thongs, and more.

Following its latest campaign starring Euphoria’s Chloe Cherry back in April, the cult-favorite Gen-Z brand Parade is back with perhaps its biggest launch of the year, expanding with a new line of 10 gender-expansive styles.

Courtesy of Parade

Take a closer look into Parade’s latest collection, including what you can expect from its new launch and more, ahead.

Courtesy of Parade

The brand spent nearly a year co-designing with its community, resulting in 10 additional New:Cotton styles and silhouettes sourced from trees and upcycled cotton fabrics.Courtesy of Parade
Parade’s new Trunk design offers a more supportive fit to the brand’s sought-after Boyshort style while its Boxer Briefs feature a double-layer panel for seamless coverage.Courtesy of Parade
The brand’s most-requested style, the Flex High Rise Thong, has been redesigned to be worn higher up or lower on your body, and its made with double-layered support to conform to your body.Courtesy of Parade
The fan-favorite Plunge Back Scoop Bralette also got a makeover with a deeper open back and Parade’s new FreeFlex chest and waistbands to accommodate just about any body type.Courtesy of Parade
The brand has also debuted its Playsuit, adorned with a scoop neckline and comfy design that looks great on all different chest sizes and shapes. Courtesy of Parade
“When I started Parade, I wanted to create a brand that celebrated self-expression and rejected the one-body narrative that was everywhere in the underwear industry,” Parade founder and CEO Cami Tellez tells NYLON. “When we set out to design these new styles and expand Parade’s world of gender, we went to our community first.”Courtesy of Parade
“We worked with people, like West, Ebon, Ziggy, Jovel, and Gia, who helped us redesign classic styles over the course of 12 months,” she adds. “We started with 45 versions, fit-tested on 14 people, and focused on designing pieces for how they made our community feel. This collection is truly a love letter to our community and I’ve never been more excited to see how they wear Parade.”Courtesy of Parade
Parade’s New:Cotton styles start at $14, with bottoms ranging from $10 to $18, tops at $24 to $34, and the playsuit at $38.Courtesy of Parade
Starting today, you can officially shop the latest collection online at yourparade.com.Courtesy of Parade

Read more about Chloe Cherry for Parade’s Latest Campaign, a look into Parade’s first-ever retail store, and more.

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