Rhude’s Rhuigi Villaseñor Has Evolved Beyond Streetwear

If you haven’t yet heard of Rhuigi Villaseñor —

the founder and creative director behind LA menswear label Rhude — pay attention. His designs are worn by a range of fashion authorities, from everyday enthusiasts to Pulitzer Prize-accepting hip-hop artists. Now, the luxe line is entering its “post-streetwear” phase, he says. With womenswear on the way, the designer is sharing his vision for what comes next.