See And Be Seen: Velenci Redefines Eyewear For The New Era

If you’ve ever scrolled through social media and wished your glasses were as bold as your favorite influencers’ outfits, Velenci is the brand you’ve been waiting for. Luxury eyewear often comes with a price tag that feels out of reach for many. Velenci aims to bridge the gap between luxury and accessibility. By adopting a direct-to-consumer model, the brand cuts out the middlemen, making high-end eyewear accessible to a broader audience. Launched by college friends Isac Sedaka and Rahul Jaggi, Velenci is eyewear for digital natives who crave self-expression, individuality, and style that doesn’t compromise on quality or affordability.

"These aren't ordinary glasses you'll find in an optical store,” says Sedaka, co-founder of Velenci. "We’ve designed our frames for digital natives who want to stand out, make a statement, and express who they are without saying a word."

For Millennials and Gen Z, personal style is more than a trend; it’s an extension of their personality. Whether it’s the perfect frame to complete a look or the added edge that makes you feel unstoppable, Velenci merges fashion with function.

Luxury Without Compromise

Sedaka and Jaggi found that while people love the look of luxury eyewear, the high price tag could be hard to justify. They decided to cut out the high overhead and offer their high-end eyewear at a more reasonable price.

"Our mission is to deliver premium quality without the luxury markup," says Sedaka. "We know our customers value both affordability and craftsmanship, so we make sure they don’t have to choose."

Velenci’s frames cost less than traditional luxury options, yet they come loaded with features many competitors charge extra for — anti-reflective coatings, scratch resistance, and blue light protection are all included as standard.

"We want everyone to feel like they’re getting an amazing deal," says Jaggi. "But more than that, we want our customers to feel valued and taken care of. That’s why we’re transparent about our pricing—no hidden fees, no surprises."

Eyewear With A Story

Every Velenci frame has a story, just like the people wearing them. The Velenci team took inspiration from the things they love, like global architecture, cityscapes, and high fashion.

For example, the Taj frame has a marble-like design that is unique and eye-catching. Look a little closer and you will see that it is inspired by the classic beauty of the Taj Mahal. Each pair has a similar inspiration and one of a kind design.

"We didn’t want to create eyewear that blends in. Instead, we started with stories and images that we loved,” explains Jaggi. "Because of this, every frame is bold, distinctive, and crafted to help our customers stand out in a sea of sameness."

The Art Behind Every Frame

Creating Velenci’s frames wasn’t a process; it was a work of art. Each design takes months to create, with every detail crafted to evoke the original inspiration.

"We don’t believe in cookie-cutter eyewear," says Sedaka." Our frames are not something you’ll find elsewhere with a different logo slapped on. They’re original creations, designed with intention and care."

Velenci’s process begins with inspiration, often drawn from intricate patterns of high fashion, vibrant cityscapes, and iconic landmarks. From there, the team works with skilled artisans to bring their ideas to life, ensuring each frame meets exacting standards of quality and style.

"It’s not just about making glasses—it’s about creating something that resonates," adds Jaggi. "Every pair of Velenci glasses is a small piece of self-expression."

Not Just A Product, An Experience

Velenci’s user experience is designed to delight, from the first click on their website to the moment the frames are unboxed. With innovative features like augmented reality try-ons, customers can explore and select frames that suit their unique style, perfect for online eyewear shopping.

"The AR try-on is one of our favorite features," says Sedaka. "It’s interactive, fun, and gives our customers the confidence to find their perfect pair from the comfort of home."

Once the frames arrive, the unboxing experience is unlike anything in the eyewear market. Velenci’s packaging is inspired by high-end jewelry boxes, elevating the moment into something special.

Jaggi notes, "We wanted to create an experience that's as enjoyable as the product itself."

Fashion Meets Purpose

Beyond style, Velenci is committed to making a positive impact. Through its initiative, “Let’s Make the World Clearer Together,” the company supports non-profits providing glasses, eye exams, and cataract surgeries for underserved communities worldwide.

"We’re ensuring that every frame purchased has a positive impact on those in need," says Jaggi. "We are building a brand with purpose."

Your Glasses, Your Story

Velenci is more than just a brand, it's reimagining eyewear for a generation which has high value on authenticity, value, and connection. For Millennials and Gen Z, glasses are no longer just a tool for seeing better; they’re a way to be seen.

"Velenci is built for the individual," Sedaka says. "It’s about expressing who you are, every day, in every frame."

Head to Velenci.com or follow the brand on social media here and here to find your perfect frame and see how they are changing the future of eyewear.

BDG Media newsroom and editorial staff were not involved in the creation of this content.