fashion

SKIMS' Sweet Valentine's Day Campaign Stars 'The White Lotus' BFFs

The cute images feature real-life and on-screen besties Simona Tabasco and Beatrice Grannò.

It’s been a month since The White Lotus Season 2 aired, but the world still can’t get enough of its stars. While the show cleaned up at the Golden Globes — including a Best Supporting Actress win for Jennifer Coolidge — two of its biggest breakout stars just received the Kim Kardashian stamp of approval. Simona Tabasco and Beatrice Grannò are the stars of SKIMS’ 2023 Valentine’s Day campaign.

Tabasco and Grannò play best friends Lucia and Mia in The White Lotus, but have been friends in real life for the last decade. It’s a chemistry that was as dazzling onscreen as it is in the playful new SKIMS campaign.

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SKIMS seems to understand that there is no cuter holiday than Valentine’s Day, and the collection adds a sweet, feminine twist on the Fit Everybody and Silk collections, including romantic tones of baby and hot pink, with Y2K lace details and tiny hearts, along with underwear gift boxes.

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“I had so much fun shooting the SKIMS’ Valentine’s campaign,” Grannò said in a press release. “Having the opportunity to work alongside my friend Simona and to experience our first global fashion campaign together is something very special.”

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“I love everything SKIMS stands for,” Tabasco added. “To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding.”

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The campaign was shot and directed by legendary artist and photographer Donna Trope, who’s known for her subversive photography about sex. Trope has previously shot celebrities like Megan Fox and Kourtney Kardashian for SKIMS.

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The SKIMS Valentine’s Day collection drops Thursday, January 26 on skims.com. Until then, you can browse SKIMS’ very sexy, slept-on latex collection.