Swatch BIG BOLD IRONY Watches
Swatch

Fashion

Swatch’s Latest Drop Is For Big & Bold Style Personalities

From colorful straps to chic stainless steel faces, there’s something for every wrist.

Written by Erin Cunningham

It’s no secret that accessories make or break a look. The wrong one can detract from all you’re trying to accomplish with your outfit, while the right one can take even the simplest of clothing combinations and transform them.

Though watches are often seen as practical, they can be quite personal, too. The type of band, face, size, and shape you choose says a lot about who you are and how you think about what you wear. There are dainty, delicate chains that blend in like jewelry, and then there are disruptors, like Swatch’s range of BIG BOLD watches, that command attention, emit a certain attitude, and show how confident and irreverent you are in your style. First launched in 2019, BIG BOLD is the epitome of the watch for urban streetwear, making a statement with its oversized Ø47mm case. While stainless steel and rubber strap watches can result in understated designs, the BIG BOLD range, which includes modern takes on both looks, is anything but. These timepieces are daring talking points for the wrist.

Swatch
Swatch
1 / 2
1 / 2

For those who prefer an edgy mashup of contrasting colors and materials, Swatch’s BIOCERAMIC core now comes in a stainless steel case for a high-tech look. Or, if you prefer something more classic, the BIG BOLD IRONY watches feature rich metallic tones and a cool sandblasted finish on the case, crown, and bracelet. No matter what your style personality is, there’s a Swatch style for you.

Below, find five new BIG BOLD watches that will take trendsetting to new heights.

For the Quiet Luxury-Obsessed

For the Streetwear Expert

For the Maximalist

For the Color Fiend

For the Festival-Goer

Fashion That Doesn’t Play It Safe
Daily updates on trends, indie designers, and street style moments that push the vibe forward. This is your front row pass.
By subscribing to this BDG newsletter, you agree to our Terms of Service and Privacy Policy