Lazy Oaf dropped a capsule collection, called "It's Ok to not be Ok," in support of mental health awareness.
The collection, released in time for U.K.'s Mental Health Awareness Week, is illustrated by five artists and illustrators—Joey Yu, Tara Booth, Pete Sharp, Ellie King, and David Mendez Alonso—who each created a design that they felt represented the collection's name. The eight-piece collection includes four t-shirts, a tote bag, a vase, and a button-down-and-work pants set.
Not only does the collection raise awareness for an important issue, but it will financially back the movement. The brand will donate 100 percent of the proceeds from the line to Time to Change, a movement in Lazy Oaf's native England that works to bring mental health awareness programs and workshops to schools and employers across the country.
Gemma Shiel, Lazy Oaf's founder and chief creative director, said in a press release that "creativity and mental health are intrinsically linked in [her] world," and that she wanted to make a "project to address something that affects me and many people that I know."
"I lose myself in creativity: for me it is where I find a source of therapy, it's often how I communicate and it is my safety net," she continued. "I've had varying experiences around mental health, and I know that just talking about it can be a terrifying leap, but can absolutely be the best thing to do."
The collection is available to shop online now. Check out the pieces, below.
Lazy Oaf x Ellie King, Tote Bag, $21.68, available at Lazy Oaf.
Lazy Oaf x Pete Sharp, T-Shirt, $40.10, available at Lazy Oaf.
Lazy Oaf x Joey Yu, T-Shirt, $43.36, available at Lazy Oaf.
Lazy Oaf x Ellie King, T-Shirt Dress, $59,62, available at Lazy Oaf.
Lazy Oaf x Tara Booth, T-Shirt, $40.10, available at Lazy Oaf.
Lazy Oaf, Blue Smile Bouquet Vase by Ellie King, $54.21, available at Lazy Oaf.