LONDON, ENGLAND - JULY 20: Diet Coke’s new Creative Director Kate Moss unveils four new limited-edit...
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Culture

Kate Moss' First Diet Coke Campaign As Creative Director Is Here

Kate Moss' Diet Coke cans are inspired by — wait for it! — her own fashion archives.

Kate Moss was named creative director of Diet Coke earlier this month, a chic and fitting role for the model, as well as the brand, which has long had an association with easy glamour.

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“When I designed my new Diet Coke by Kate Moss Limited Edition Collection, I was inspired by my favorite looks worn over the years – and how good they made me feel at the time,” Moss said in a press release.

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