Puma Releases Art Book Who’s Who: New York Local Edition
Helmed by streetwear legend Rob Cristofaro, the book is a time capsule for everything cool and creative happening in this city right now — and everyone is photographed in Clyde Frazier PUMAs.
Depending on who you ask, Who’s Who in New York can mean a lot of different things. In a city overflowing with people doing creative work that is chronically underrated — it’s hard to keep track of it all. Nevertheless, a Who’s Who list is a time capsule, and now, PUMA and Newco Studio Practice, along with artist, ALIFE founder and streetwear icon Rob Cristofaro, is releasing a book to mark this moment in the city’s current creative scenes, particularly when it comes to fashion and music.
Out today, Who’s Who: New York Local Edition contains 276 pages chock full of 75 profiles to celebrate PUMA’s 75th anniversary as a company. Unlike most art books, this one is encased in a taxi-cab yellow shoebox and stamped like a late-edition newspaper — giving it a true time capsule quality.
“I’ve acted as a curator within New York’s creative community for over twenty years. We started ALIFE as an incubator for untapped talent in downtown NYC — but quickly evolved into a platform for creatives around the world,” Cristofaro said in a statement. “This book serves as a guide to contemporary talent, while honoring that same tenacious spirit we embodied twenty years ago.”
In its pages you’ll read about icons like former New York Knicks player Walter “Clyde” Frazier; fashion designer Daniel “Dapper Dan” Day; KidSuper fashion designer (and upcoming Louis Vuitton collaborator) Colm Dillane; Real Housewife and fashion designer Leah McSweeney; jeweler to Macklemore, Lizzo, and Wu-Tang Clan Tommy Jewels; Lucien restaurateur Zachary Bahaj; Black In Fashion Council founder Sandrine Charles; musician Maluca Mala aka the Dominican Princess, and many more legends of streetwear, fashion, music, and art.
Frazier, in particular, gets a notable tribute in the book: Everyone profiled was photographed in PUMA’s “Clyde” sneaker, which Frazier asked PUMA to create a custom version of in 1973. It was the first signature shoe in basketball history; this year marks the sneaker's 50th anniversary.
Who’s Who: New York Local Edition is out January 26 with limited distribution. For more information, visit Newco Studio Practice’s website.
Here’s the full list of honorees:
Anthony Blue Jr.
Colm “KidSuper” Dillane
Daniel “Dapper Dan” Day
David “Dave1” Macklovitch
Edwin De La Rosa
Fred “Focus” Lavergne
Josh Russ TupperJune Ambrose
Newco Studio Practice
Patrick “Wiki” Morales
RJ Barrett Jr.
Ray’s Candy Store
Sara Jane Booth
Show Me The Body/ Corpus
Walt “Clyde” Frazier