After announcing the partnership in October with an extremely good selfie, Lili Reinhart's CoverGirl campaign is here. Her first order of business? Introducing the brand's new Clean Fresh Collection, a 100 percent vegan line designed to give a fresh, youthful glow — as demonstrated by Reinhart's incredibly dewy, glowing skin in the campaign.
For its take on no-makeup makeup, CoverGirl's Clean Fresh Collection includes four products formulated to enhance the natural look of skin, including a nourishing foundation, cream blush, highlight glow stick, and tinted lip oil. Reinhart can be seen wearing the entire collection in the campaign imagery, with makeup done by the inimitable celebrity makeup artist Patrick Ta.
"I think everyone in the world knows what CoverGirl is," the Riverdale star told People. "The brand has been around for a long time but managed to maintain such a good reputation and work with such a vast array of amazing women. I was just thrilled to join that kind of team." Reinhart joins a long, diverse list of CoverGirl ambassadors, including Issa Rae, Maya Musk, Zendaya, and even Rihanna (pre-Fenty Beauty, of course).
The CoverGirl Clean Fresh Collection is available now online at Covergirl and Ulta, as well as in-store at select Ulta locations and various drug stores nationwide.
See Reinhart's campaign and commercial, below.