MONSE's Pre-Fall 2019 collection stars the cutest models we've ever seen: over 30 shelter dogs, all of whom are adoptable. We want to take them all home, thank you.
For the campaign, the brand partnered with six animal shelters across the Greater New York City area: Animal Haven, Best Friends Animal Society,Bideawee, Rescue City, Rescue Dogs Rock, and Social Tees. The entire pre-fall collection is available to shop in May, but some pieces (for people and dogs) are available now.
MONSE's founders, Laura Kim and Fernando Garcia, are dog lovers themselves, so highlighting animal rescues was important to them on a personal level. "Dogs are family at MONSE, and are often seen running around the office," they said in a press release. "We knew we wanted our Pre-Fall collection to benefit this cause."
Better yet, all of the proceeds from the sales of a selection of pieces from the brand's Disney collaboration (starring our favorite cartoon dog, Pluto) and a few dog sweaters and accessories will go back to the shelters and directly benefit the dogs in the campaign imagery.
You can shop the charitable collection, here, and see some of our favorites in the campaign imagery, below.