You Cannot Be More Excited About SantaCon Than, Um, We Are

In our latest Hashtag Fashion video, we break down what goes down in our office to prepare for SantaCon. We take this very, very seriously.

New York Fashion week always brings out the style icons in our mix, but you haven't seen true street style unless you've been in New York City during SantaCon. As our beauty and fashion editor Jenna Igneri notes, the one-day event is"inarguably the most important fashion moment of the year." So don't argue with her!

This is a very special time of year for us, when our entire office goes into overdrive trying to predict trends, keep our readers up to date on exactly what you need to bring to the event (don't forget your cracked iPhone!), and making sure all our editors go to the right trashy bar crawls—we mean, the best parties.

This year, we thought we'd let you know what goes into our preparations for the holiday. People who don't like SantaCon don't really get it.


Written by Dani Okon

Shot by Dani Okon and Gretta Wilson

Produced by Alexandra Hsie

Edited by Dani Okon