Fashion
Parade Is Finally Launching Its Most Requested Underwear Style
It's part of the brand's new Cotton Candy collection
Those in need of some of new and cute underwear, rejoice. Parade dropped a new collection, dubbed Cotton Candy, on Wednesday, and it includes the direct-to-consumer brand's most requested style: a high-rise thong, which comes in five colors inspired by the pastels of the sugary treat.
The new range introduces three newly launched hues — Buttercup (a soft mint green), Frostee (a lavender-gray mix), and Sprinkle (pale pink) — as well as two fan favorites, the color Icebreaker (light blue) and Glaze (a light orchid). In addition to the high-rise thong, you can order these sweet shades in a boyshort, cheeky thong, and brief style. Everything is made from Parade's signature sustainable Re:Play fabric.
"Parade is a 360-degree brand that unlocks creative self-expression. We're inspired by all the things she finds delicious, like biting into a funfetti cake, the delicious smell of cotton candy, Haribo gummies, and melting ICEEs," said Parade's Cami Téllez in an official statement. "As Creative Director and CEO, I'm inspired by things that provoke the senses and spark joy. We think through taste, touch and scent, to render each collection in full technicolor."
The Cotton Candy collection can be purchased separately for $9 (the new high-rise thong, however, will go for $10), or if you're looking to stock up on Parade undies, you can grab the Cotton Candy Pack for $44. The best part may be that each purchase made during the week of Cotton Candy's launch comes with a scratch-and-sniff sticker that smells like, you guessed it, cotton candy.
Check out the new Cotton Candy collection from Parade, below.
