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CH Jewelers Unveils Arcadia Boutique with Chopard Collaboration Starring Maria Zhang
Where generational heritage meets modern luxury, unveiling a new chapter of timeless elegance in Arcadia.
CH Jewelers, the third-generation fine jewelry and luxury timepiece retailer, is celebrating a new milestone with the opening of its Arcadia location inside The Shops at Santa Anita in partnership with TimeVallée. The launch is accompanied by a special collaboration with Chopard, captured through a stunning photoshoot featuring actress Maria Zhang.
With a growing presence in Southern California, CH Jewelers continues to define modern American luxury, where family heritage meets contemporary design and storytelling.
From San Gabriel To Arcadia: Expanding A Legacy
Established in 1970 as the next generation of the esteemed Chong Hing Jewelers, CH Jewelers has evolved into a trusted destination for collectors, bridal clients, and first-time luxury buyers seeking rare gemstones, fine timepieces, and personalized service.
The new Arcadia boutique represents the next step in that evolution — a space designed to deliver a bespoke, in-person experience that few digital-first retailers can rival.
The new Arcadia boutique represents the next step in that evolution — a space designed to deliver a bespoke, in-person experience that few digital-first retailers can rival.
“This region holds a quiet power: ambition tempered by resilience, wealth spoken in whispers. With these new multi-brand boutiques, we mark the beginning of a luxury presence here: a space that feels intimate and timeless, personal yet rooted in inherited legacy,” says Victoria H. Lee Castro, third-generation leadership and a key figure behind the brand’s evolution.
A Creative Collaboration With Chopard
To mark this new chapter, CH Jewelers partnered with Chopard, its longtime brand partner, for an editorial photoshoot featuring Maria Zhang, shot on location at the Arcadia boutique.
The collaboration merges storytelling, artistry, and luxury, reflecting the shared values of grace, craftsmanship, and modern femininity. Victoria, who studied filmmaking before joining the jewelry world, first met Maria while casting a personal film project. That creative connection naturally evolved into the Chopard shoot, blending cinematic vision with fine jewelry design.
“Maria represents the kind of elegance we believe in, bold, yet quiet, playful though edgy, thoughtful, and real,” Victoria says. “Bringing a vitality to a next-generation audience, a vision that can only be summed up as a timeless spirit, reimagined for now.”
The resulting imagery captures a refined vision of modern Southern California luxury, where global brands meet local creativity, and where every jewel carries a story.
Luxury as an Experience
From San Gabriel to Arcadia, CH Jewelers remains committed to the same principles that have defined it for over 50 years: trust, craftsmanship, and connection. Through its exclusive brand partnerships, the retailer continues to curate treasures that mark life’s milestones, whether it’s a first watch, a bespoke engagement ring, or a collector’s heirloom.
“Our clients come to us not just for what we offer, but for how we offer it,” Victoria says. “It’s personal. It’s generational. It’s something you feel the moment you walk through the door.”
As CH Jewelers expands its presence across Southern California, it continues to honor its heritage while embracing a future defined by artistry, storytelling, and enduring craftsmanship.
To explore the full CH experience, visit one of its two boutique locations or follow the brand’s evolving journey online at www.chonghing.com and on Instagram at @chjewelersofficial.
BDG Media newsroom and editorial staff were not involved in the creation of this content.
