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Crown Royal Teamed Up With Juicy Couture & It’s Giving Major Early 2000s Energy

Velour, rhinestones, and delicious drinks? Say less.

Written by Suzanne McKenzie

9 hours ago

Some might say early aughts style is back, but real ones know it never left. In a collab that feels straight out of a Y2K fever dream, Crown Royal and Juicy Couture just dropped a limited-edition collection inspired by Crown Royal’s flavored whiskies: Apple, Peach, and Blackberry. The two iconic brands are joining forces to honor the era we can’t get enough of, creating a collection that calls back to the days when paparazzi flashbulbs were our ideal lighting and a velour tracksuit was the only acceptable uniform for a night out on the town.

Crown Royal gave its iconic purple bag a rhinestone-and-velour makeover, courtesy of Juicy’s signature flair. Each bag was made in an exclusive custom color inspired by the award-winning flavors — Apple green, Peach orange, and Blackberry pink. And the throwback vibes don’t stop there: every flavor also has its own velour tracksuit, channeling the relaxed silhouette that put Juicy Couture on every cool girl’s wishlist between the years of 2001 and 2005. And rest assured: The famous fit is (almost) exactly as you remember it — complete with new rhinestone crown and pillow details and, of course, that unmistakable "J" zipper pull.

Meet The Crown Jewels

What elevates this collab into a league of its own is how it gives Apple, Peach, and Blackberry their own larger-than-life personas — bringing a unique style to every pour. To bring these flavors out of the bar cart and onto the pages of NYLON, we cast Ava Dash as Apple, Kendra Bailey as Peach, and Kelsey Anderson as Blackberry for a photoshoot straight out of a glossy magazine daydream. Crown Royal cocktails flowing and color stories on point, we captured our new favorite girl group as they lived out our Y2K fantasy, one photo op at a time.

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Apple

Reality star, model, and certified NYC It Girl Ava Dash was born to play Apple, bursting with big city energy that’s equal parts smooth and tart, with just enough chaos to keep things interesting. Whether she’s at the club with a Crown Royal Apple Mule in hand or ordering a round for her besties, this is main character-flavor behavior if we’ve ever seen it.

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Peach

Peach found its perfect match in Kendra Bailey — the model and actress embodies the kind of Lucky Girl energy that turns glitter into gold. She radiates all things soft and just a little sweet, with a trail of sparkles in her wake wherever she goes. You’ll find her at a waterfront brunch with her day ones, toasting with Peach Tea and working that golden hour light like it’s her job.

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Blackberry

Reality star and influencer Kelsey Anderson brings Blackberry to life — she's the one you can't quite figure out, and that's exactly the point. Mysterious, magnetic, and always a few steps ahead, she skips velvet ropes and long lines in favor of the downtown spot nobody knows about yet, showing up with a Blackberry Lemonade and a whole lot of low-key cool.

Shop The Crown Jewel Collection

APPLE GREEN BIG BLING VELOUR HOODIE